The Social Fashion Graph
The Social Fashion Graph is the name we’ve given to our data platform. It learns about people’s what-to-wear needs, and attaches those needs to outfits and to people.
The backbone of the Social Fashion Graph is our ontology, which is a list of the most relevant what-to-wear needs.
We’ve learnt that the top need we all have is how to wear the specific clothes that we have in our closets, together with everyday special occasions, adapted to our characteristics. Dealing with these needs is the job of the Social Fashion Graph, once data is transfered from the app.
The result of the above is a dataset of clean, structured and correlated data that technology can interpret.
We’ve exposed all this data thru a dataportal, which has provided the team with transparency and control. As a result, it’s easier to understand where we are, and what’s next.
We do think that machine learning and deep learning in fashion are going to make people’s lives better. We are focused on the entire infrastructure and operations to ship this to people, and on having people be part of the infrastructure.
Our consumer app
Chicisimo’s iPhone and Android apps connect the Social Fashion Graph to the reality of people’s needs, and captures clothing data.
Most important of all, the apps help us learn, they bring unique impact to our learning process. Thanks to our app, we receive daily direct feedback from many people, which helps us learn.
We think this is the most interesting aspect of building a consumer product. The fact that, regularly, we access new corpuses of knowledge that we did not have before. This new knowledge helps us improve the tech and product significantly, and it is a great reminder that we are not in the upper part of the learning curve -we are simply moving up.
When we’ve obtained these game-changing learnings, it’s always been by focusing on two aspects: how people relate to the problem, and how people relate to solutions.
Iterating a consumer app is a unique learning experience.
You can read about our learning process in this Medium piece, and see how we deal with retention, onboarding, etc. And in this link, you can read Apple’s description of Chicisimo (“your dedicated personal stylist— always on-call, living in your handbag”)- they feature our app regularly in more than 60 countries. Hey, we had to mention it! And finally, we use this sentence for a test we are running :): clothes app, outfit planner app.